Manage. Engage. Grow
Learn to manage social media platforms, build brands presence and drive real results.
Train students to plan, create, and manage organic social media presence for brands and personal creators — covering strategy, content production, community engagement, and performance reporting across platforms.
Learn to create effective social media strategies that drive brand growth and audience engagement.
Create engaging content and tell compelling brand stories across social platforms.
Manage content, engage with audiences, and build active online communities.
Monitor campaign performance using analytics to improve reach, engagement, and conversions.
| Aspect | Details |
|---|---|
|
Duration |
24 weeks (6 months) |
|
Format |
Offline, project-based |
|
Weekly Commitment |
3 days/week, 3 hours/day (~9hrs/week) |
|
Assessment |
Weekly content deliverables, live account management capstone |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Platform landscape (Instagram, YouTube, LinkedIn, X, Pinterest), audience research, positioning |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Content pillars, calendar planning, batching workflows, scheduling tools (Buffer/Later/Meta Business Suite) |
| Duration | Topics Covered |
|---|---|
|
5 Weeks |
Caption writing, basic graphic design for posts, short-form video/Reels editing |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Engagement strategy, DMs/comments, tone of voice, handling negative feedback |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Boosted posts, influencer collaboration basics, creator whitelisting |
| Duration | Topics Covered |
|---|---|
|
4 Weeks |
Platform analytics, reach/engagement metrics, client/brand reporting formats |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Manage and grow a real/simulated brand account with tracked results |
Admissions Open
