Master Strategies. Grow Brands. Get Results.
Learn in demand digital marketing skills & become job ready in today’s digital worlds.
Train students to plan, execute, and optimize paid advertising campaigns across search, social, and programmatic channels to drive measurable business outcomes — leads, sales, and return on ad spend (ROAS).
Learn the core concepts of digital marketing, customer journeys, and online growth strategies.
Optimize websites and run paid campaigns to drive traffic, leads, and conversions.
Create engaging content and grow brands across today's leading social media platforms.
Plan, launch, monitor, and optimize real-time marketing campaigns using industry tools.
| Aspect | Details |
|---|---|
|
Duration |
24 weeks (6 months) |
|
Format |
Offline, project-based |
|
Weekly Commitment |
5 days/week, 3 hours/day (~15 hrs/week) |
|
Assessment |
Weekly platform assignments, live/simulated budget capstone with reported ROAS |
| Duration | Topics Covered |
|---|---|
|
2 Weeks |
Funnel metrics (CPC, CPM, CPA, ROAS), platform landscape, campaign objectives |
| Duration | Topics Covered |
|---|---|
|
5 Weeks |
Search, display, shopping, and YouTube ads; campaign structure; keyword strategy; Quality Score |
| Duration | Topics Covered |
|---|---|
|
5 Weeks |
Meta Ads Manager, audience targeting, campaign objectives, creative testing, Pixel/CAPI setup |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Landing page design principles, A/B testing, CRO tools, form optimization |
| Duration | Topics Covered |
|---|---|
|
4 Weeks |
GA4, UTM tracking, conversion tracking, attribution models, dashboards |
| Duration | Topics Covered |
|---|---|
|
3 Weeks |
Budget pacing, manual/automated bidding strategies, scaling campaigns |
| Duration | Topics Covered |
|---|---|
|
2 Weeks |
Plan, launch, and optimize a live/simulated ad budget with reported ROAS |
Admissions Open
