Online Diploma in Retail Marketing & Merchandising - Univista EdTech
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Course Overview
The Online Diploma in Retail Marketing & Merchandising by Univista EdTech is a specialized program designed to prepare learners for the fast-paced world of modern retail.
This course blends marketing strategy, customer psychology, visual merchandising, and retail analytics to help students master the art and science of creating exceptional customer experiences.
From understanding store layout and design to mastering omnichannel retail, learners gain practical insights into managing sales, promotions, product displays, and digital integration — skills that are in high demand across fashion, FMCG, lifestyle, and e-commerce industries.
11 Months
INR 90,000
Intake: Year around admissions
Key Highlights
Industry-aligned curriculum covering both traditional and digital retail.
Learn from leading retail professionals and marketing experts.
Hands-on case studies from top global retail and e-commerce brands.
Includes modules on visual merchandising, store management, and consumer analytics.
Capstone project on retail strategy, marketing campaign, or store design.
Exposure to AI-driven retail technologies and omnichannel marketing tools.
Flexible online learning model with real-world assignments and mentorship.
Skills You Will Learn
Retail operations and store management.
Product display, visual merchandising, and brand storytelling.
Consumer behavior analysis and retail psychology.
Marketing campaigns and promotional strategies.
Digital retail and e-commerce integration.
Supply chain and inventory coordination.
Retail analytics and sales forecasting.
Communication, leadership, and retail team coordination.
Tools You’ll Master
Course Outcomes
- Gain a deep understanding of retail management and merchandising principles.
- Plan and execute in-store and digital marketing strategies effectively.
- Apply consumer insights to drive customer engagement and loyalty.
- Develop the ability to design retail layouts and product displays that maximize sales.
- Build career-ready skills for fashion, luxury, FMCG, and e-commerce sectors.
Learning Outcomes
- By completing this diploma, learners will be able to:
- Develop integrated retail marketing campaigns using consumer insights.
- Apply merchandising techniques to enhance customer experience and sales.
- Manage store operations, staff performance, and stock optimization.
- Use digital tools to analyze and improve marketing performance.
- Innovate retail spaces through design thinking and technology adoption.
Key Outcomes
- Univista EdTech Certification recognized by leading retail organizations.
- Portfolio of merchandising and retail projects showcasing creative and analytical skills.
- Job readiness for positions such as Retail Executive, Visual Merchandiser, Brand Strategist, or Store Manager.
- Practical understanding of both physical and digital retail ecosystems.
- Strong foundation for higher education or career specialization in Marketing, Retail Analytics, or Fashion Management
Course Curriculum
Module 1
Fundamentals of Retail Industry and Market Dynamics
Module 2
Consumer Behaviour and Buying Psychology
Module 3
Retail Marketing Principles and Brand Positioning
Module 4
Visual Merchandising and Store Design
Module 5
Retail Operations and Supply Chain Essentials
Module 6
E-Commerce and Digital Retail Marketing
Module 7
Pricing, Promotions, and Customer Loyalty Programs
Module 8
Retail Analytics and Performance Measurement
Module 9
Retail Technology and Omnichannel Experience
Module 10
Capstone Project – Retail Strategy or Merchandising Plan
Why You Should Join this Course
- Retail Revolution: Be part of a trillion-dollar global retail transformation.
- Hands-On Learning: Apply real strategies to practical retail and merchandising challenges.
- Career-Ready Skills: Develop expertise that’s in demand across luxury, FMCG, fashion, and e-commerce.
- Industry Mentorship: Learn from experts who’ve led major retail brands.
- Creative + Analytical Edge: Blend design, strategy, and data for holistic retail success.
- Powered by Univista EdTech: A trusted leader in futuristic, technology-driven, and employability-oriented education designed to empower tomorrow’s professionals.
₹90,000
Admissions Open
Eligibility
- Minimum Qualification: 10+2 (High School) or equivalent
- Open to graduates, marketing professionals, entrepreneurs, and freelancers
- No prior technical knowledge required
Admission Criteria
- Submit online application form via Univista EdTech portal
- Upload academic transcripts & ID proof
- Admission confirmed after eligibility verification and fee payment
