Online Diploma in Fast-Moving Consumer Goods (FMCG) Management - Univista EdTech
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Course Overview
The Online Diploma in Fast-Moving Consumer Goods (FMCG) Management by Univista EdTech is a specialized program designed to equip learners with in-depth understanding of the FMCG sector — one of the world’s most dynamic, competitive, and rapidly evolving industries.
This course blends marketing, supply chain, product innovation, branding, and consumer analytics to prepare future-ready professionals capable of managing and growing successful FMCG brands.
From understanding buyer behavior to mastering distribution networks and digital retail trends, learners will develop the strategic and operational expertise essential to excel in leading FMCG organizations worldwide.
11 Months
INR 90,000
Intake: Year around admissions
Key Highlights
Comprehensive curriculum integrating marketing, retail, operations, and analytics
Designed and delivered by industry professionals and FMCG experts
Real-world case studies from global and Indian FMCG brands
Capstone project focused on market entry, product launch, or brand management
Exposure to digital marketing, consumer research, and logistics management
Learn how FMCG integrates with e-commerce, sustainability, and innovation
Flexible online learning format with industry mentorship and placement support
Skills You Will Learn
FMCG product lifecycle management
Brand building and marketing strategy
Supply chain and logistics management
Sales forecasting and retail operations
Consumer behavior and data analytics
Pricing, promotion, and distribution planning
Leadership and communication in FMCG environments
Sustainability, innovation, and new product development
Tools You’ll Master
Course Outcomes
- Develop managerial skills to strategize and lead FMCG operations
- Apply data-driven decisions to improve marketing, sales, and supply efficiency
- Build expertise in brand positioning, market segmentation, and consumer engagement
- Understand global FMCG trends, sustainability practices, and innovation models
- Become industry-ready for roles in marketing, operations, distribution, or retail management
Learning Outcomes
- Upon completion of this diploma, learners will be able to
- Analyze FMCG market dynamics and consumer insights.
- Formulate effective strategies for product launches and brand growth.
- Manage procurement, inventory, and retail distribution systems efficiently.
- Utilize digital tools to enhance customer experience and marketing ROI.
- Drive innovation, cost efficiency, and sustainability in FMCG operations.
Key Outcomes
- Industry-recognized certification from Univista EdTech
- Portfolio-based FMCG strategy project demonstrating applied knowledge
- Readiness for roles such as Brand Executive, Sales Manager, Supply Chain Analyst, or Product Strategist
- Enhanced understanding of global FMCG leadership and digital retail ecosystems
- Foundation for advanced learning in Marketing, Retail, or Business Analytics
Course Curriculum
Module 1
Introduction to FMCG Sector and Global Trends
Module 2
Consumer Behaviour and Market Segmentation
Module 3
Product Management and Brand Development
Module 4
FMCG Marketing and Digital Promotion Strategies
Module 5
Retail Management and Distribution Networks
Module 6
Supply Chain and Logistics Optimization
Module 7
Sales Forecasting and Performance Analytics
Module 8
Innovation and Sustainability in FMCG
Module 9
Financial Planning and Pricing Strategies
Module 10
Capstone Project – Brand or Market Launch Plan
Why You Should Join this Course
- Fastest-growing global sector: FMCG drives trillions in consumer spending and job creation.
- Industry-relevant learning: Gain practical skills aligned with employer needs.
- Career acceleration: Prepare for leadership roles in sales, marketing, or operations.
- Applied experience: Work on brand strategy, product innovation, and retail analytics projects.
- Mentorship advantage: Learn directly from industry practitioners and corporate trainers.
- Powered by Univista EdTech: A trusted platform for futuristic, industry-driven, and employability-focused education, preparing you for success in the modern business world.
₹90,000
Admissions Open
Eligibility
- Minimum Qualification: 10+2 (High School) or equivalent
- Open to graduates, marketing professionals, entrepreneurs, and freelancers
- No prior technical knowledge required
Admission Criteria
- Submit online application form via Univista EdTech portal
- Upload academic transcripts & ID proof
- Admission confirmed after eligibility verification and fee payment
