MBA in Strategic Marketing & Artificial Intelligence - Univista Edtech
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Program Overview
The MBA in Strategic Marketing & AI is a cutting-edge program that blends the art of marketing strategy with the power of artificial intelligence. Designed for future-ready business leaders, this MBA equips learners to design innovative campaigns, harness AI-driven insights, and lead organizations in today’s competitive digital economy. Through a mix of management theory, marketing strategy, and AI applications, graduates emerge as professionals capable of driving growth and innovation.
2 Years (4 Semesters) – Online + Live Faculty-Led Sessions + Industry Projects
INR 1,80,000
1. Annual Intake: Twice a Year
2. Next Intake: January and July
Key Highlights
Dual focus: Strategic Marketing + Artificial Intelligence
100% Online with live classes, case studies & recorded sessions
Capstone Project: AI-driven Marketing Strategy for an enterprise
Mentorship from CXOs, marketing strategists & AI leaders
Industry internships & corporate tie-up opportunities
Globally recognized MBA certification
Skills You Will Learn
Strategic Brand Management
Consumer Behavior & Market Segmentation
Digital Marketing & Omnichannel Strategies
Predictive Analytics for Marketing Decisions
AI-Powered Personalization & Customer Insights
Marketing Automation & CRM with AI
Data-Driven Strategy & Leadership
Tools You’ll Master
Program Outcomes
Learning Outcomes
- By completing this MBA, you will be able to:
- Lead marketing teams with strategic vision and data-driven insights
- Apply AI tools for predictive, personalized, and automated marketing
- Design impactful omnichannel campaigns for global markets
- Use analytics to measure and optimize ROI in real time
- Innovate at the intersection of marketing, technology, and leadership
Key Outcomes
- Career Roles: Strategic Marketing Manager, AI Marketing Specialist, Brand Strategist, Marketing Automation Manager, Chief Marketing Officer (future pathway)
- Industries: FMCG, Retail, IT, Consulting, E-commerce, Startups, Media
Program Curriculum
Semester 1 – Foundations
• Principles of Management & Organizational Behavior
• Managerial Economics
• Financial & Managerial Accounting
• Marketing Management
• Quantitative Techniques for Business
Semester 2 – Core Management
• Strategic Management
• Consumer Behavior & Market Segmentation
• Human Resource Management
• Operations & Supply Chain Management
• Research Methodology
Semester 3 – Specialization in Strategic Marketing & AI
• Brand Management & Positioning
• Digital Marketing & Communication Strategies
• Artificial Intelligence in Marketing
• Marketing Analytics & Predictive Modelling
• CRM & Marketing Automation
Semester 4 – Advanced Applications & Leadership
• Global Marketing Strategies & Innovation
• Data-Driven Decision-Making for Leaders
• Ethical & Responsible AI in Marketing
• Entrepreneurship & New Venture Creation
• Capstone Project – AI-Powered Marketing Strategy
Why You Should Join this Course
- Combines marketing strategy with AI applications.
- Prepares for roles in marketing and digital transformation.
- Enhances competitive advantage in business.
₹1,80,000
Admissions Open
Eligibility
- Minimum Qualification: Bachelor’s degree in any discipline (50% aggregate)
- Preferred: Work experience in marketing, business, or management (not mandatory)
- Open to graduates, professionals, and entrepreneurs aspiring to leadership roles in marketing & AI
Admission Criteria
- Submit online application form via Univista Edtech portal
- Upload academic transcripts, ID proof & Statement of Purpose (SOP)
- Screening: Academic performance + personal interview (online)
- Admission confirmed upon selection and fee payment
