MBA in Strategic Marketing & Artificial Intelligence - Univista Edtech
At Univista EdTech, we tailor our approach to meet the unique needs of each learner.
Univista EdTech – the trusted choice of students and industry leaders alike.
Program Overview
The MBA in Strategic Marketing & AI is a cutting-edge program that blends the art of marketing strategy with the power of artificial intelligence. Designed for future-ready business leaders, this MBA equips learners to design innovative campaigns, harness AI-driven insights, and lead organizations in today’s competitive digital economy. Through a mix of management theory, marketing strategy, and AI applications, graduates emerge as professionals capable of driving growth and innovation.
2 Years (4 Semesters) – Online + Live Faculty-Led Sessions + Industry Projects
INR 1,80,000
1. Annual Intake: Twice a Year
2. Next Intake: January and July
Key Highlights
Dual focus: Strategic Marketing + Artificial Intelligence
100% Online with live classes, case studies & recorded sessions
Capstone Project: AI-driven Marketing Strategy for an enterprise
Mentorship from CXOs, marketing strategists & AI leaders
Industry internships & corporate tie-up opportunities
Globally recognized MBA certification
Skills You Will Learn
Strategic Brand Management
Consumer Behavior & Market Segmentation
Digital Marketing & Omnichannel Strategies
Predictive Analytics for Marketing Decisions
AI-Powered Personalization & Customer Insights
Marketing Automation & CRM with AI
Data-Driven Strategy & Leadership
Tools You’ll Master
Program Outcomes
Learning Outcomes
- By completing this MBA, you will be able to:
- Lead marketing teams with strategic vision and data-driven insights
- Apply AI tools for predictive, personalized, and automated marketing
- Design impactful omnichannel campaigns for global markets
- Use analytics to measure and optimize ROI in real time
- Innovate at the intersection of marketing, technology, and leadership
Key Outcomes
- Career Roles: Strategic Marketing Manager, AI Marketing Specialist, Brand Strategist, Marketing Automation Manager, Chief Marketing Officer (future pathway)
- Industries: FMCG, Retail, IT, Consulting, E-commerce, Startups, Media
Program Curriculum
Semester 1
• Principles of Management & Organizational Behaviour
• Managerial Economics & Business Environment
• Accounting & Financial Decision-Making
• Quantitative Techniques & Data Interpretation
• Business Communication & Digital Presentation Skills
• Fundamentals of Marketing & Consumer Behaviour
Semester 2
• Marketing Management & Brand Positioning
• Financial Management for Marketers
• Human Resource & Team Dynamics
• Research Methods & Marketing Analytics
• Digital Marketing Platforms & Tools (Google, Meta, LinkedIn)
Semester 3
• Strategic Marketing Management & Competitive Analysis
• Artificial Intelligence for Marketing Decisions
• Predictive Consumer Analytics & CRM Intelligence
• Digital Consumer Insights & Neuromarketing
• Elective I (Choose One): AI-Driven Branding & Advertising, Social Media Listening & Sentiment Analytics, E-Commerce & Marketing Automation
Semester 4
• Marketing Strategy & Business Transformation
• Ethics, Privacy & AI Governance in Marketing
• Elective II (Choose One): Generative AI & Content Creation, Marketing Intelligence using ChatGPT & LLMs, Cross-Cultural & Global Marketing Strategy
• Capstone Project / Dissertation (AI in Strategic Marketing)
• Viva-Voce & Career Development Workshop
Why You Should Join this Course
- Combines marketing strategy with AI applications.
- Prepares for roles in marketing and digital transformation.
- Enhances competitive advantage in business.
₹1,80,000
Admissions Open
Eligibility
- Minimum Qualification: Bachelor’s degree in any discipline (50% aggregate)
- Preferred: Work experience in marketing, business, or management (not mandatory)
- Open to graduates, professionals, and entrepreneurs aspiring to leadership roles in marketing & AI
Admission Criteria
- Submit online application form via Univista Edtech portal
- Upload academic transcripts, ID proof & Statement of Purpose (SOP)
- Screening: Academic performance + personal interview (online)
- Admission confirmed upon selection and fee payment
