Online Diploma in Customer Insight & Packaging Design - Univista EdTech
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Course Overview
The Online Diploma in Customer Insight & Packaging Design by Univista EdTech is an innovative program that blends consumer psychology, market analytics, and creative packaging design to develop professionals who can connect brand identity with customer experience.
This program equips learners with the ability to analyze consumer behavior, translate insights into design strategies, and create impactful, sustainable packaging that elevates both functionality and emotional appeal.
Through a combination of design thinking, marketing analytics, and sustainability principles, learners develop a comprehensive understanding of how packaging acts as a silent salesperson and a key differentiator in brand success.
11 Months
INR 90,000
Intake: Year around admissions
Key Highlights
Comprehensive learning of consumer insight generation and design application.
Exposure to real-world packaging case studies from FMCG, luxury, and retail brands.
Hands-on training in design thinking, brand storytelling, and visual communication.
Integration of sustainability, innovation, and digital packaging trends.
Capstone project combining consumer research with packaging design execution.
Learn directly from industry experts in product marketing, innovation, and packaging design.
Suitable for marketers, designers, entrepreneurs, and FMCG professionals seeking a creative edge.
Skills You Will Learn
Customer and market insight analysis.
Consumer behavior mapping and segmentation.
Design thinking and innovation frameworks.
Brand communication and packaging storytelling.
Visual design principles and digital packaging tools.
Material selection and sustainable packaging practices.
Data interpretation and research-based decision-making.
Cross-functional collaboration between marketing, R&D, and design teams.
Tools You’ll Master
Course Outcomes
- Understand consumer needs, motivations, and decision-making behavior.
- Design packaging that aligns brand identity with consumer expectations.
- Apply sustainability and innovation principles to packaging design.
- Integrate analytics and data to enhance marketing and design outcomes.
- Build career-ready expertise for roles in marketing, packaging design, or brand innovation.
Learning Outcomes
- By completing this diploma, learners will be able to:
- Conduct consumer research and generate actionable insights.
- Develop packaging concepts that reflect market trends and customer preferences.
- Use data analytics to evaluate packaging effectiveness.
- Apply storytelling and branding strategies through design.
- Implement sustainable packaging and eco-design practices aligned with business goals.
Key Outcomes
- Professional certification from Univista EdTech in Customer Insight & Packaging Design.
- Portfolio of design and market analysis projects showcasing creative and analytical abilities.
- Job readiness for roles such as Packaging Designer, Brand Strategist, Marketing Analyst, or Innovation Consultant.
- Exposure to FMCG, retail, and consumer product design industries.
- Foundation for advanced careers in Brand Innovation, Product Development, or Customer Experience Management.
Course Curriculum
Module 1
Introduction to Consumer Psychology & Market Insight
Module 2
Research Methods and Data Interpretation for Design Decisions
Module 3
Design Thinking and Human-Centered Innovation
Module 4
Fundamentals of Packaging Design and Brand Communication
Module 5
Visual Design, Color Theory, and Typography in Packaging
Module 6
Sustainable Packaging Materials and Eco-Design
Module 7
Digital Tools and Prototyping in Packaging Development
Module 8
Integrating Customer Insights with Packaging Strategy
Module 9
Branding, Storytelling, and Experience Design
Module 10
Capstone Project – Insight-Based Packaging Redesign for a Real Brand
Why You Should Join this Course
- Strategic + Creative Balance: Learn to combine analytical insights with creative design execution.
- Industry Relevance: Designed for today’s data-driven, design-led product ecosystems.
- Future-Ready Skills: Gain expertise in sustainability, digital design, and consumer analytics.
- Career Versatility: Opportunities in marketing, packaging, design, and innovation across sectors.
- Hands-On Learning: Work on real consumer research and packaging design projects.
- Powered by Univista EdTech: A trusted leader in futuristic, technology-enabled, and employability-focused education, shaping professionals who design for both impact and purpose.
₹90,000
Admissions Open
Eligibility
- Minimum Qualification: 10+2 (High School) or equivalent
- Open to graduates, working professionals, and entrepreneurs
Admission Criteria
- Online application submission
- Document verification (education + ID proof)
- Admission confirmation after fee payment
