Online Diploma in Construction Project Sales & Marketing - Univista EdTech
At Univista EdTech, we tailor our approach to meet the unique needs of each learner.
Univista EdTech – the trusted choice of students and industry leaders alike.
Course Overview
The Online Diploma in Construction Project Sales & Marketing by Univista EdTech is a specialized professional program designed to bridge the gap between construction management, real estate sales, and strategic marketing.
This course provides learners with the essential skills to understand, plan, and execute effective sales and marketing strategies for residential, commercial, and infrastructure projects.
Combining business acumen with technical insight, learners develop expertise in customer relationship management, real estate branding, digital marketing, pricing, and lead conversion — key capabilities that drive success in the rapidly evolving construction and property industry.
11 Months
INR 1,00,000
Intake: Year around admissions
Key Highlights
Comprehensive curriculum blending construction, real estate, and marketing fundamentals.
Learn from industry leaders in real estate development, project sales, and property marketing.
Hands-on exposure to digital tools, CRM systems, and data analytics used in construction sales.
Capstone project focused on live property marketing and lead conversion strategies.
In-depth understanding of buyer behavior, branding, and promotional campaigns.
Integration of PropTech, digital transformation, and market analytics in real estate.
Ideal for sales executives, marketers, civil engineers, and entrepreneurs in the construction sector.
Skills You Will Learn
Project marketing, branding, and communication strategy.
Real estate lead generation and client relationship management.
Market research, segmentation, and demand analysis.
Pricing strategies and sales negotiation techniques.
Digital and social media marketing for property projects.
CRM integration, pre-sales, and post-sales support.
Presentation, proposal writing, and customer engagement.
Legal and regulatory awareness for real estate sales.
Tools You’ll Master
Course Outcomes
- Gain practical knowledge of construction project marketing, branding, and customer acquisition.
- Learn how to position and sell projects effectively in competitive markets.
- Develop digital marketing campaigns tailored for real estate and construction.
- Build the ability to interpret buyer data and design sales strategies that convert leads into clients.
- Enhance employability across property sales, real estate consulting, and project marketing firms.
Learning Outcomes
- By the end of this program, learners will be able to:
- Develop and execute targeted sales and marketing strategies for construction projects.
- Apply digital marketing tools and analytics to enhance lead generation.
- Manage end-to-end client communication and relationship pipelines.
- Collaborate with design, finance, and project teams for holistic campaign planning.
- Create innovative branding and promotional content aligned with project positioning.
Key Outcomes
- Professional certification from Univista EdTech in Construction Project Sales & Marketing.
- Portfolio-based project demonstrating marketing and sales strategy for a real or simulated construction project.
- Readiness for roles like Sales Executive, Marketing Manager, CRM Specialist, Real Estate Consultant, or Business Development Manager.
- Cross-disciplinary foundation integrating engineering, management, and marketing.
- Strong preparation for leadership roles in real estate, infrastructure, and property development sectors.
Course Curriculum
Module 1
Introduction to Real Estate and Construction Market Dynamics
Module 2
Fundamentals of Project Sales and Marketing Management
Module 3
Market Research, Consumer Behavior & Demand Forecasting
Module 4
Branding and Positioning in Construction Projects
Module 5
Digital Marketing and Lead Generation for Real Estate
Module 6
CRM, Customer Service, and Client Relationship Building
Module 7
Pricing Strategies, Negotiation, and Legal Frameworks
Module 8
Communication, Proposal Writing, and Presentation Skills
Module 9
Technology, PropTech, and Analytics in Real Estate Marketing
Module 10
Capstone Project – End-to-End Sales & Marketing Plan for a Construction Project
Why You Should Join this Course
- Industry-Aligned: Tailored to meet the real-world needs of developers, builders, and real estate marketers.
- Multi-Domain Integration: Combines marketing, project management, and client engagement in one program.
- Tech-Enabled Learning: Practical exposure to CRM, analytics, and PropTech tools.
- High-Growth Career Path: Open opportunities in real estate sales, construction firms, and property consulting.
- Guided by Experts: Learn directly from professionals with proven experience in real estate branding and sales management.
- Powered by Univista EdTech: A trusted leader in futuristic, technology-driven, and employability-oriented education preparing learners for success in the global business landscape.
₹1,00,000
Admissions Open
Eligibility
- Minimum Qualification: 10+2 (High School) or equivalent
- Open to graduates, marketing professionals, entrepreneurs, and freelancers
- No prior technical knowledge required
Admission Criteria
- Submit online application form via Univista EdTech portal
- Upload academic transcripts & ID proof
- Admission confirmed after eligibility verification and fee payment
